The rapid rise of social media, big data analytics, talent branding, and a candidate-driven focus to hiring has transformed Talent Acquisition into a strategic, data-driven function. Ineffective and high-cost inbound methods of hiring are giving way to more targeted and intelligent ways of hiring that are transforming how companies engage and recruit talent.
So how should Talent Acquisition teams equip themselves to ride this change?
The hiring-tech market is crowded and evolving fast. Job boards, sourcing solutions, ATS providers and recruitment marketing solutions are all promising to help companies solve their recruiting problems through different capabilities and methodologies. Here are five key factors you should consider before investing in your next hiring solution:
- Data-driven Candidate Insights: Companies today are looking at more than just skills and experience while hiring. Culture, values-alignment, demonstrated capability to perform are just a few of the many factors that go into hiring decisions. While resumes hardly enable this sort of hiring, the rapid rise of social and talent networks give recruiting teams the insights and context they need into identifying right-fit candidates. For example, Platforms like Dribbble and Behance can help you review a Designer’s portfolio, Github and Stack Overflow can help you evaluate an engineer’s coding capabilities. Modern recruiting teams, therefore, need hiring solutions that are continuously aggregating and curating insights from several such networks and communities.
- Predictive Analytics: Platforms that leverage predictive analytics can help recruiters quickly identify passive candidates who are potentially open to new opportunities. Engagement analytics can indicate the best time to reach out to a candidate. Similarly, curated social data can help identify a candidate’s interests and preferences, work proof and network of influence.
- Personalized Engagement: The rise of social and consumer technologies has changed candidate expectations while interacting with a company. Historically, recruiting may have been impersonal and transactional, but candidates today expect more personalized communication and transparency from employers. Can your next hiring solution help your recruiters drive 1:1 personalized engagement -- with hundreds of candidates? Not only will this help your recruiter build effective rapport with high-potential talent, but it will also help your employer brand to stand out from competition.
- Recruiting Automation: Today, recruiters are forced to waste precious hours on mundane activities like filtering, coordination and follow-ups. Instead, the more efficient use of recruiter time is in engaging interested and qualified candidates. Investing in hiring technology that automates candidate outreach and nurturing will free up recruiters to do exactly this. Solutions that leverage machine intelligence will quickly identify candidates who are more likely to qualify in your interviews or meet hiring manager expectations, and point your recruiters to them.
- Business Alignment: The true value of talent acquisition is in the impact that hiring decisions have on business. In order to see success, business and talent acquisition need to be aligned across the hiring journey. Does your hiring solution enable deep cross-team collaboration? More importantly, does it help you drive strategic partnership through critical market intelligence data, such as talent landscape and mobility, or competitor hiring benchmarking and practices? After all, business leaders today see talent acquisition as consultative partners.
Evaluating a hiring-tech solution carefully is extremely important, as the outcome will directly impact your key recruiting capabilities. The questions outlined above will help Talent Leaders and recruiters better prioritize the needs of an organization - whether they are looking to scale up their recruitment efforts, strengthen their employer brand or improve recruiter efficiency. It is always easier to find the right solution, when you know exactly what to look for.
That's why we created ‘15 Critical Questions to Ask When Buying a Hiring Solution’ - a comprehensive framework to help you make an informed decision. This eBook also includes an easy-to-use scorecard to help you objectively compare and evaluate different hiring solutions.