With no dearth of choices, the best candidates today are no different from your best customers. They discover new opportunities through personal and social networks, expect personalized experiences and respond to brands whose values resonate with them.
That’s why leading HR and business leaders have recently looked to their marketing team to understand how to scale and deliver experiences that delight candidates. From employer branding and the power of personalization, to using social media and email as channels to engage with their audience, some of the most powerful recruitment tactics have been borrowed from marketing.Read More
“Back in the day, all of the product managers at my companies wanted to leave to go get their MBA. Today, everyone wants to go to business school to leave and become a product manager.”Read More
"Given enough eyeballs, all bugs are shallow," says the Linus' Law.
What the law, named in honor of Linus Torvalds, means is that the more people who can see and test a set of code, the more likely any flaws will be caught and fixed quickly - the very premise on which the concept of open source is based.Read More
When you Google ‘women in tech’, you are sure to stumble upon a plethora of forums and collectives clamouring for better representation of women in the technology sector.
And it’s not just an empty slogan. There’s enough evidence and research that suggests that having more females in teams fosters innovation, creativity, productivity and results in more revenue.Read More
“Nothing happens unless someone sells something.”
This Henry Ford quote essentially says that the impact of all other functions - product, marketing, finance and operations - is not realized until you make a sale.Read More
Everyone seems to be talking about 'Internet of things'. Billions of dollars have been invested into Internet of Things (IoT) startups during the last two years, and MNCs are opening up IoT business units to keep up with the shift in technology. By the next decade, according to A.T. Kearney, IoT technologies are expected to impact 6% of the global economy.Read More
Do you know why you’re finding it hard to close jobs?
- Are you finding it hard to discover relevant candidates?
- Are candidates not responding positively or at all?
- Is there a high drop off rate through your interview process?
- Or, after everything going according to plan, on Day 1 — candidates don’t show up!
I’ve been a part of the talent acquisition space for a while now. Everyday, I read through a lot of material on how the market is evolving, what are the trends, what drives the market, etc. One trend that has continuously appeared in almost every study is how the power balance has shifted from employers to candidates. And this shift is causing recruiters to don a whole new avatar - that of a marketer.Read More